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Users will soon have a new feature that enables them to reduce the amount of AI-created videos appearing in their streams. This step comes as the company revealed that it presently contains over 1 billion content made with AI.

Testing and Rollout

The new functionality is in a pilot phase over the following weeks before a full-scale launch. This development comes amid a surge in content created by AI, driven by new video-generation tools.

AI Content on Other Platforms

It has been noted that nearly a tenth of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A significant portion of this material is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is typically nonsensical or bizarre.

“We know from our community that numerous viewers like content created using AI tools, ranging from AI artwork to educational videos, and we intend to offer the community the power to adjust the amount of that, depending on their own likes,” commented a company executive.

AI on the Platform

The platform announced that there are currently 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 mn media items are added to the service every day, making AI-generated material a limited portion of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the amount of AI content they watch by using the topic control setting in the app and choosing “AI-generated content”. Other topics that can already be modified under the setting encompass politics, fashion, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s policies mandate content makers to tag lifelike AI-made content, and it forbids malicious deepfakes of public figures or critical incidents. Any believable artificial content that is without a tag can be removed under its terms of service.

Additionally, the platform will now apply an artificially created watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This action is intended to stop users from trying to bypass the disclosure requirement.

Educational Initiatives

TikTok is additionally launching a $2m awareness program for specialists and groups to develop learning resources about responsible artificial intelligence. This program will support educational bodies specializing in training programming and robotics.

Content Safety Approach

The video-sharing app has justified its moderation strategy, amid discussion over proposals to lay off numerous content moderators in the United Kingdom. The company is set to eliminate hundreds of positions in its user protection department in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.

A company official explained that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most graphic content ahead of it has to be seen by humans. The company stated a notable drop in shocking and graphic content reviewed by human moderators over the past year due to reliance on its AI tools.

We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”